Our Story/Our Mission/Our Ethos

Photo by Phoebe Landrum Photography

Introducing Kimberly Franks

Founder & Lead Curator of Liberated Roots Co

As a Black woman stylist and vintage curator, I’m passionate about creating spaces where Black cultural experiences and expressions are celebrated and reflected. In a retail world where these voices are often missing, I aim to provide a space where underrepresented individuals can feel reflected, safe, and empowered in their identity. Through Liberated Roots Co', I curate vintage fashion, as well as, accessories, gifts, self-care, and lifestyle products that honor both heritage and individuality, while fostering a welcoming environment for all. Whether styling, collaborating with others, or hosting events, I strive to create experiences where everyone can connect, express, and celebrate themselves with pride

About Liberated Roots Co

Liberated Roots Co' is a lifestyle brand featuring a selection of hand-curated pre-loved vintage and contemporary fashion, as well as, sustainably-made accessories, gifts, self-care, and lifestyle products. Known for its unique elevated casual vintage pieces, Liberated Roots Co' is fueled by the celebration of personal style, culture, and joy with a passion for collaborating with local creatives and other underrepresented brands.

Mission

To inspire and empower individuals through the celebration of culture, bold self-expression, and authentic style while being a responsible steward of the community and planet. At Liberated Roots Co, we create spaces where people of all backgrounds can embrace their true essence, own their narrative, and thrive unapologetically. Through curated fashion, personal styling, and community events, we believe that personal expression and collective experience can co-exist and thrive together.

Vision

We envision a world where everyone can connect, express, and celebrate themselves with pride, knowing that their uniqueness is celebrated and valued.

Ethos

Celebration of Black Culture
We honor the beauty, richness, innovation, and joy of Black cultural expression in everything we do, showcasing its influence through style, art, storytelling, and shared experiences.

Community Connection
We are deeply committed to uplifting our community, fostering meaningful relationships, and collaborating with creatives, organizers, and visionaries to inspire, support, and grow together.

Empowerment & Self-Expression
We encourage authenticity, individuality, and fearless self-expression, creating space for people to show up fully as themselves through style, creativity, identity, and personal storytelling.

Inclusivity & Liberation
We intentionally cultivate welcoming, affirming spaces where people of all identities, backgrounds, body types, gender expressions, and sexual orientations feel seen, respected, safe, and celebrated. We believe fashion, creativity, and community should be accessible pathways to belonging, liberation, and joy.

Sustainability
Through curated vintage fashion, intentional sourcing, reuse, eco-conscious practices, and thoughtful consumption, we promote a more sustainable and connected approach to style and living.

Creativity & Joy
We bring artistry, warmth, imagination, and joy into every product, service, event, and environment we create, believing beauty and creativity are essential forms of healing, resistance, and celebration.