Our Story

Photo by Phoebe Landrum Photography

Introducing Kimberly Franks

Founder & Lead Curator of Liberated Roots Co

As a Black woman stylist and vintage curator, I’m passionate about creating spaces where Black cultural experiences and expressions are celebrated and reflected. In a retail world where these voices are often missing, I aim to provide a space where underrepresented individuals can feel reflected, safe, and empowered in their identity. Through Liberated Roots Co, I curate vintage fashion, as well as, accessories, gifts, self-care, and lifestyle products that honor both heritage and individuality, while fostering a welcoming environment for all. Whether styling, collaborating with others, or hosting events, I strive to create experiences where everyone can connect, express, and celebrate themselves with pride

About Liberated Roots Co

Liberated Roots Co. is a lifestyle brand featuring a selection of hand-curated vintage fashion, as well as, sustainably-made accessories, gifts, self-care, and lifestyle products. Known for its unique elevated casual vintage pieces, Liberated Roots Co. is fueled by the celebration of personal style, culture, and joy with a passion for collaborating with local creatives and other underrepresented brands.

Mission

To inspire and empower individuals through the celebration of culture, bold self-expression, and authentic style while being a responsible steward of the community and planet. At Liberated Roots Co, we create spaces where people of all backgrounds can embrace their true essence, own their narrative, and thrive unapologetically. Through curated fashion, personal styling, and community events, we believe that personal expression and collective experience can co-exist and thrive together.

Vision

We envision a world where everyone can connect, express, and celebrate themselves with pride, knowing that their uniqueness is celebrated and valued.

Ethos

Celebration of Black Culture: We honor the beauty, richness, and joy of the Black cultural perspective in everything we do, showcasing its influence through style, art, and experiences.
Community Connection: We are deeply committed to uplifting our community, fostering meaningful relationships, and collaborating with creatives to inspire and support one another.
Empowerment: We encourage self-expression, individuality, and authenticity, helping others embrace their unique style and story.
Sustainability: Through our curated vintage fashion and accessories, we promote reuse, eco-friendly production and packaging practices, thoughtful consumption, and a more sustainable approach to style.
Creativity and Joy: We bring joy and artistry to every space, product, service, and event, ensuring our offerings inspire and uplift.
Inclusivity: We create welcoming spaces where all feel seen, valued, and celebrated, embracing diversity in all its forms.